Product Feedback & Fresh Ideas

ShipStation’s Feedback and Fresh Ideas Forum is moving!

We have started the process of moving our ideas forum to a new home in the ShipStation Community.

As of August 4th, 2021, this Feedback and Fresh Ideas Forum is no longer accepting new ideas, votes, or comments. However, this forum will remain visible until shortly after the new Ideas board on the ShipStation Community goes live. After that date, this forum will no longer be visible.

If you would like to post an idea after August 4th but before the new Ideas board is live, we have created a temporary discussion board in the community for you to do so. Once our new Ideas board is live, our moderator will move all posts to their permanent home.

ShipStation has used this same forum since we released our very first version back in 2011. In that time, we’ve implemented hundreds of our users’ ideas! But, as our users and our product has evolved, we’ve realized the way we seek and manage our users’ feedback must evolve as well. Starting in September, all feedback and ideas discussions will take place in the Ideas board of the ShipStation Community

If you are not already a member of the ShipStation Community, please join! You can participate in user discussion boards, read exclusive community blog posts, earn rewards through community exclusive events, and much more. To join, go to and click the profile icon. You’ll be prompted to log in to your ShipStation account and then redirected back to the community where you can set your unique username and customize your profile (if you wish). Once registered, you can participate in any discussion on the community. 

What will happen to the existing Feedback and Fresh Ideas posts?

Unfortunately, we cannot move all ideas to the new Ideas forum. The posts we are not moving are being set to the  "Archived" status in this forum.

The posts we do move will maintain their statuses, voter count, comments, and link to the original poster. 

Posts we will move to the new Ideas board: 

  • All posts in Started, Planned, and In Consideration Queue statuses.
  • Some posts in the Under Review status or with no status, based on post age, recent activity, vote count, and relevance.
  • Posts that have been set to Completed within the last 12 months.

  • Hot ideas
  • Top ideas
  • New ideas
  • My feedback
  1. Email Authentication based on Client Domain

    We want the FROM address set to our domain so that 'via' does not appear on gmail. We also want to include your spf/senderId records in our spf/senderId records, have the email signed with our DKIM key and have the links use our subdomain instead of

    Here's how this works on a few of the major ESPs:

    This will significantly improve deliverability and professional appearance.

    Best Regards,

    James Fredley
    VP of Marketing Technology

    292 votes

    We're glad you're here

    Please sign in to leave feedback

    Signed in as (Sign out)
    You have left! (?) (thinking…)
    98 comments  ·  Customers & Email Communication  ·  Flag idea as inappropriate…  ·  Admin →

    Hello everyone,

    I’ve posted the following response to our ShipStation community thread and want to also share here for transparency:

    Thank you for your candor with your feedback. We definitely understand and appreciate that the lack of responsiveness on this specific issue has been frustrating. We are working internally to improve how we review and respond to feedback so this doesn’t keep occurring in the future. And we apologize for failing to meet our users’ expectations around this feedback. We will do better and changes are already happening.

    Our product team is investigating how to implement a workable solution for this that will not impact other existing functionality and properly uses the notification service that’s embedded in ShipStation. There are really two issues here that need to be addressed and they don’t affect all users equally:

    Spam – ensuring the notification makes it to your user without getting filtered to…

  2. It would be great if I could customize an email template with the customers first or last name

    Being able to do this adds a personal touch and the email doesn't seem so Generic

    50 votes

    We're glad you're here

    Please sign in to leave feedback

    Signed in as (Sign out)
    You have left! (?) (thinking…)
  3. Out for Delivery email notification

    ShipStation should add "Out for Delivery" email notification. Customers want to know when to expect delivery, and it's a huge help to know that the package is being delivered the day of. It should be an easy feature to implement?

    Right now, there are only 2 types of email notifications: In Transit (when mailpiece enters mailstream) and Delivered notifications.


    27 votes

    We're glad you're here

    Please sign in to leave feedback

    Signed in as (Sign out)
    You have left! (?) (thinking…)
  4. Backorder Email

    It would be nice to send an automatic email to the customer when an item that they ordered was placed on back order. Or when an order is split, so that they know why only part of their order is shipping, and not the complete order.

    26 votes

    We're glad you're here

    Please sign in to leave feedback

    Signed in as (Sign out)
    You have left! (?) (thinking…)

Feedback and Knowledge Base