Like many businesses, our primary logo is essentially our company name, so it's wide and vertically short (approx 4 to 1 aspect ratio). It doesn't work well in square or round areas because it has to shrink so small to fit the width, plus that then creates a lot of blank space above and below.

We enabled branding on our ShipStation labels and the logo was very small and off to the right side, and the logo basically being our name, also seemed to look too repetitious with our name in text in the return address. A panel of our staff immediately and unanimously agreed the label looked better without the branding, so we turned it back off.

Our first choice would be to allow us to replace our company name text in the return address with our logo. The street address, city, state, & Zip would remain plain text for USPS legibility. We just moved from Endicia, and attached is how it looks on an Endicia 4x6 thermal (b&w) label.

As an alternative, we have a secondary logo variation with a 1 to 1 aspect ratio that we use for branding in more square or round areas. If ShipStation would allow us to upload a secondary logo and then a choice of which to use in each application, this would look much better on the labels (we need to keep our primary logo uploaded for use in the headers on branded tracking page, pack slip, emails, etc).

If the latter approach is taken, we would prefer the secondary logo be placed to the left of the return address as this seems more natural placement, matching commonly used format of return addresses on stationary, and thus offers the better consistency desired for branding. Where the logo is now off to the right be itself just seems to be out of place, not matching any other layout normally used anywhere in our business. The 2nd attached image is how our labels look in Endicia using our secondary logo.