Product Feedback & Fresh Ideas

The ShipStation Feedback Forum collects your ideas and allows you to vote and comment on other ideas so our product team can understand what new features are most important to you or what business challenges we need to address next.

Everyone has 20 votes to spend on ideas that are important to them (but you can comment as much as you like). 

While all ideas will get reviewed, it's simply not possible for all ideas to make it onto the product roadmap. The more activity an idea has, however, the more likely it is to be considered. So, be sure to check if your idea has already been posted so you can add your votes and comments to it! 

Suggestions for Writing a Great Idea Post

  • Write a title to succinctly summarize your post. Other users should be able to identify if their idea is similar to yours just by reading the title so they will know to vote and comment on it!
  • Explain the problem you are trying to solve and what you think should be added or changed in ShipStation to solve this problem. 
  • Describe how you would use this feature or how you think it should function to serve your need.
  • Attach a screenshot to help illustrate your point. 
  • Put the idea in the category that best fits what you are trying to accomplish (for example: Order Management, Insights & Reporting, or Printing & Documents).

What to Expect With an Idea 


Our moderators will regularly review posts to ensure:
    • They are categorized in a logical way. If not, they may move them to the proper category. 
    • The title accurately reflects the idea content so others can understand. If not, they may edit the post title to help others identify posts they want to vote and comment on.
    • That posts are really ideas and not bug reports or issues that require contacting our support team. 
    • That any request that has an existing solution or can be accomplished with existing features gets a response to let everyone know a solution or feature already exists and how to learn about it.
Our moderators will also update the statuses of posts as they are considered by our product team. If an idea makes it onto the roadmap, we'll update the idea status from Planned to Started to Completed as work progresses on the idea. If an idea is declined or archived, our moderator will update the status to indicate so and you will receive your votes back to use on other ideas in the future. 

Finally, if more information is needed on an idea, the moderator will post a reply to ask for them. If it is your idea or you have commented on the idea, you should receive an email notification when this occurs.
  • Hot ideas
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  • My feedback
  1. Email Authentication based on Client Domain

    We want the FROM address set to our domain so that 'via Shipstation.com' does not appear on gmail. We also want to include your spf/senderId records in our spf/senderId records, have the email signed with our DKIM key and have the links use our subdomain instead of email.shipstation.com.

    Here's how this works on a few of the major ESPs:

    http://login.mg2mail.com/help/Content/Listrak_Manual/Branding%20Settings.htm

    https://mandrill.zendesk.com/hc/en-us/articles/205582387-How-to-Set-up-Sending-Domains

    https://sendgrid.com/docs/Glossary/email_authentication.html

    This will significantly improve deliverability and professional appearance.

    Best Regards,

    James Fredley
    VP of Marketing Technology
    FilterEasy

    267 votes
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    92 comments  ·  Customers & Email Communication  ·  Flag idea as inappropriate…  ·  Admin →

    Hello everyone,

    I’ve posted the following response to our ShipStation community thread and want to also share here for transparency:

    Thank you for your candor with your feedback. We definitely understand and appreciate that the lack of responsiveness on this specific issue has been frustrating. We are working internally to improve how we review and respond to feedback so this doesn’t keep occurring in the future. And we apologize for failing to meet our users’ expectations around this feedback. We will do better and changes are already happening.

    Our product team is investigating how to implement a workable solution for this that will not impact other existing functionality and properly uses the notification service that’s embedded in ShipStation. There are really two issues here that need to be addressed and they don’t affect all users equally:

    Spam – ensuring the notification makes it to your user without getting filtered to…

  2. SMS Capability

    If we could text the phone number provided in the order their shipping information so they can continue to track their own package.

    150 votes
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    46 comments  ·  Customers & Email Communication  ·  Flag idea as inappropriate…  ·  Admin →
  3. Allow users to select orders in a list and bulk email those customers

    We do a lot of presales on shirts that can't be shipped right away when sold. It would be nice if we could select orders from any list of orders and send an email to those customers. It would just be another action at the top of an order table like hold until, mark as shipped, etc. It would open a dialog that would allow us to put in a subject and a body for an email to update the customers about the status of the items they have ordered. This would cut down on a LOT of support emails…

    140 votes
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    64 comments  ·  Customers & Email Communication  ·  Flag idea as inappropriate…  ·  Admin →

    Hey @Everyone,

    Thank you for your feedback, we are actively reviewing this feature and appreciate all of your comment and votes.

    The product team will review your request and you’ll hear from us once we have made a decision.

    Please continue to share your ideas and additional information about how you’d use this “bulk email” feature by posting here in the forum.

  4. ShipStation automatically emails a Delivery Exception notification

    It would be great for ShipStation to send an email whenever the status of an open shipment changes to "Delivery Exception" or another undeliverable status. This would eliminate the need to manually check the delivery status or retroactively dealing with an upset customer contacting us because an order hasn't shown up. It would also allow the customer see immediately that there is an issue with shipment and perhaps troubleshoot it on his/her own. Our packages are also time sensitive so figuring out why a package can't be delivered as fast as possible would be helpful!

    This would be a HUGE…

    138 votes
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    27 comments  ·  Customers & Email Communication  ·  Flag idea as inappropriate…  ·  Admin →
  5. Allow sending Shipment Notifications to multiple email addresses

    We have many many clients who want shipping notifications sent to multiple people in their organizations. Or, with some clients, we want a notification sent to both us and them.

    ShipStation currently allows on email address, despite the fact that the email address field can contain at least 757 characters (I didn't feel the need to check for more than that).

    All of the email systems I'm familiar with allow for multiple email addresses to be listed by using a separator, usually a comma or a semi-colon, to distinguish between unique email addresses, like this:
    "name1@company.com;name2@company.com;…

    91 votes
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    18 comments  ·  Customers & Email Communication  ·  Flag idea as inappropriate…  ·  Admin →
  6. It would be great if I could customize an email template with the customers first or last name

    Being able to do this adds a personal touch and the email doesn't seem so Generic

    47 votes
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    8 comments  ·  Customers & Email Communication  ·  Flag idea as inappropriate…  ·  Admin →
  7. Automate email by return package marked received

    As part of our business we have customers return us packages all the time and we would like to automate an email to be sent to them once we mark their package as received in ShipStation.

    41 votes
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    9 comments  ·  Customers & Email Communication  ·  Flag idea as inappropriate…  ·  Admin →

    Thank you for taking the time to bring this up @KateME! I found a couple of other ideas that expressed the same business challenge and merged them here so the votes can be heard all in one place.

    At this time, we would like to see additional interest in this idea and hear what other users have to say before moving forward.

    To send emails when you are marking your returns as received, you’ll have to send them one-by-one by opening each order detail window and click on the email address to open your computer’s default email program.

    If you’d like to see email addresses in bulk, you can create custom exports from either the Orders or Shipments page to export the email addresses of your selected orders. Here’s more info on custom exports: https://help.shipstation.com/hc/en-us/articles/206638777

  8. Improve timing of delivery notification emails

    Right now when an order hits someone's doorstep, they can get a delivery notification email. Only problem is this email often doesn't get sent by ShipStation until hours later. We ship chocolate, so it's important the customer knows it's been delivered so they can keep it from melting. I was excited when I saw the delivery notification email, but then found out it's almost always delayed by a number of hours.

    It seems like it would be a simple fix for the development team to allow these delivery emails to be triggered immediately or even within a 15-30 minute delay.…

    39 votes
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    10 comments  ·  Customers & Email Communication  ·  Flag idea as inappropriate…  ·  Admin →

    Hi everyone,

    Thanks for adding your idea to the product feedback forum! The delivery confirmation email is ideal for customer feedback/reviews or social media follows, but I understand the need for immediate updates (especially in the case of chocolate!) so this idea will remain open for discussion.

    Here’s a bit more on the ideal use of the delivery confirmation emails in one of our blogs: https://www.shipstation.com/blog/inking-new-ideas/shipstation-101-branding-part-iv-delivery-emails/

    If you find your delivery emails aren’t being sent at all or days later, I recommend reaching out to our support team via chat or a support request to try to identify future issues.

  9. Backorder Email

    It would be nice to send an automatic email to the customer when an item that they ordered was placed on back order. Or when an order is split, so that they know why only part of their order is shipping, and not the complete order.
    Thanks!

    25 votes
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    4 comments  ·  Customers & Email Communication  ·  Flag idea as inappropriate…  ·  Admin →
  10. Out for Delivery email notification

    ShipStation should add "Out for Delivery" email notification. Customers want to know when to expect delivery, and it's a huge help to know that the package is being delivered the day of. It should be an easy feature to implement?

    Right now, there are only 2 types of email notifications: In Transit (when mailpiece enters mailstream) and Delivered notifications.

    Thanks.

    23 votes
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    2 comments  ·  Customers & Email Communication  ·  Flag idea as inappropriate…  ·  Admin →
  11. Ability to delay shipment notification email regardless of marketplace notifications.

    I want to delay shipment notification to my customers until their package hits the USPS mail stream. The documentation at https://help.shipstation.com/hc/en-us/articles/206638577#auto
    says that if I use a supported carrier, "you'll be able to set up Delayed Shipment Notifications based on when the shipment first hits the mailstream". Customer support, however, says that this doesn't work unless marketplace notification is also happening. I don't see why one has anything to do with the other - my carrier is USPS/stamps.com and SS is talking to it. My marketplace is Paypal and I don't really care if it's updated or not.

    20 votes
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    8 comments  ·  Customers & Email Communication  ·  Flag idea as inappropriate…  ·  Admin →

    Thanks for posting your idea here, @Julia! At this time delayed notification is tied to both marketplace and customer updates. Is there something you’re looking for with a delayed shipment email confirmation?

    From ShipStation users to my own ecommerce experiences, I’ve seen email confirmations edited to: “Your shipping label has been created, please wait X hours before checking your tracking number” and this alleviates your customers reaching out to you.

  12. Branded Returns Page should have Language as a configurable option

    We are a Canadian business, and our webstore is available in both official Canadian languages: English and French. Your Returns Page, however, is only available in English. This will certainly cause some frustration for our francophone customers who prefer being served in their mother tongue.

    There are two ways to do this:
    1. When the Returns Page is created in each Store within ShipStation, language should be an option.
    2. Language can be customized using code at the end of the URL. Google Forms does this for French by adding "?hl=fr" at the end of the URL.

    Thanks.

    18 votes
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    2 comments  ·  Customers & Email Communication  ·  Flag idea as inappropriate…  ·  Admin →
  13. High quality/better designed default email and packing slip templates

    Let's face it, the default shipment notification is very 2002....and you need a phD in responsive email HTML in order to design and code a new one. ShipStation should put some resources into designing and coding some better-designed versions that we could pick from.

    17 votes
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    0 comments  ·  Customers & Email Communication  ·  Flag idea as inappropriate…  ·  Admin →
  14. Create "Verify address" button to notify customer to update their invalid addresses.

    I think it will save me lots of time to not manually asking customers to update their shipping address because when shipstation systems shows that their address is invalid.

    I need to manually send them an email and ask them to update their address. This takes time and customers orders sometimes is held longer because of that.

    Thank you

    15 votes
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    3 comments  ·  Customers & Email Communication  ·  Flag idea as inappropriate…  ·  Admin →
  15. Add New Customizable, User Defined Fields for Customer Info that can show up as Columns in the Customers Page

    We want to be able to collect and view additional information on our Customers.

    There are many different things that many of us would like to keep tabs on.

    Please give us the ability to add new customizable, user defined fields for our Customers that have the ability to show up as additional Columns in the Customers Page

    13 votes
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    1 comment  ·  Customers & Email Communication  ·  Flag idea as inappropriate…  ·  Admin →
  16. When a shipment notification fails send an email to the seller

    When the shipment notification fails on any of the four steps send an email to the seller to retry the failed steps, and also notify the seller of the cause of failure and possible ways to fix it

    12 votes
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    2 comments  ·  Customers & Email Communication  ·  Flag idea as inappropriate…  ·  Admin →
  17. Curb side / in store pickup status relayed to customer.

    Update the customer on the status of their curb side order. When it's been picked, built, ready for pick-up, etc. Same workflow as shipped orders.

    12 votes
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    1 comment  ·  Customers & Email Communication  ·  Flag idea as inappropriate…  ·  Admin →
  18. Option for Schema.org email markup (Gmail)

    https://developers.google.com/gmail/markup/reference/parcel-delivery
    Allow insertion of JSON-LD schema.org markup into emails. Or at least make the necessary fields available so we can do it on our own. For example, the markup requires that the address components (street address, city, zip) are separate. Also, it would be nice to to be able to include product urls and the like.

    11 votes
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    1 comment  ·  Customers & Email Communication  ·  Flag idea as inappropriate…  ·  Admin →
  19. UPS Quantum View Notify and Other Carrier Notifications

    Having UPS Quantum View Notify functionality would be amazing. It's an extremely powerful tool that basically allows to send notifications to the customer regarding their delivery status, like delays in transit or if it's sitting at a UPS Access Point.

    I'm not sure what other carriers have in regards to this, but I'm sure they may have something similar.

    Delivery confirmation is one thing, and already very good, but having even more notifications like listed above would be incredible. We have customers who's packages end up sitting at UPS Access Points until they are returned to sender because they don't…

    10 votes
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    4 comments  ·  Customers & Email Communication  ·  Flag idea as inappropriate…  ·  Admin →

    Thanks for the feedback. This is a really good idea and seems to fit into some other feedback around expanding the notification capabilities in ShipStation in general, which we are looking at developing in 2021.

  20. Order history when hovering over recipients name

    V2 had a feature that when you hovered over a recipient's name is showed how much they spent in the past 12 months and had as well the previously shipped orders. As a user of Shipstation for many years, I found this feature useful a dozen times a day when I had to fix a customers address it made to where I could quickly click the previously shipped packages and reference the address used before. This was one of the most useful feature to me in shipstation. Please bring it to V3! What used to take me 30 seconds now…

    10 votes
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    0 comments  ·  Customers & Email Communication  ·  Flag idea as inappropriate…  ·  Admin →
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